7 Email Marketing Trends to look for 2022
When it comes to customer engagement, email has been doing quite well over the last year. However, it is important to note that sending e-blasts won’t guarantee impressive numbers.
While you can take inspiration from modern email design trends, you must know that offering specific discounts won’t do the trick.
In addition to personalization and timing, email marketing trends for 2022 include birthday messages with discounts, Discount offers, Thank You notes, Early Access Invites, and Customer Appreciation Emails.
1. Consumers are Opting Out
The biggest change in email marketing is that more consumers are opting out of email communications.
As a result, marketers must make sure that they use multiple sign-up forms and promote their newsletter on all channels. Ultimately, you should focus on the future of email marketing and keep track of the trends. You should be in a curious and experimental mindset.
With this new wave of technologies, email marketers will have to think differently.
2. Interactive Emails
Interactivity is one of the most important email marketing trends for 2022. Interactive emails are better than ever before and encourage customers to interact with the brand without leaving their inboxes.
Almost 70% of consumers use user-generated content to make buying decisions. The use of interactive email tools will allow brands to create more engaging email campaigns and encourage more interaction with their customers.
These trends will increase customer engagement and give your brand the upper hand over your competitors.
3. Email Design Trends
As technology advances, we should look to email design trends for 2022. A creative, empathetic email newsletter is likely to be one of the top email marketing trends for the year.
In the past, emails were seen as separate marketing silos. In this omnichannel era, the consumer’s attention spans are short and it is difficult to stay on top of new developments.
This makes it all the more important for brands to create a strong brand presence and make sure their messaging is consistent across all of their marketing collateral.
4. Creating Emails for Mobile
Creating emails that are designed for mobile devices will also be critical in the future. While 40% of email users will delete an email that isn’t mobile-friendly, empathetic email newsletters will see incredible success.
Additionally, the post-pandemic world has changed the perception of emails, and now, it is often seen as a part of omnichannel marketing.
In addition to the importance of keeping in mind the latest trends, marketers must ensure they have an established brand presence in all marketing collateral.
The importance of personalization in email marketing will be even more apparent. Studies show that mobile-friendly emails will increase the rate of conversion.
Currently, 40% of email users delete emails if they’re not optimized for their devices. As a result, marketers need to focus on the user’s experience in order to deliver an engaging experience. A personalization-driven approach is key, and it will increase sales.
Adding user-generated content to your emails can improve customer engagement and increase engagement.
6. Relevant Content
In terms of capturing and retaining subscribers, email marketing is essential to remain relevant and effective. Despite the fact that the average customer is smart and able to tell when a brand is making big claims, it’s not worth it.
A user-generated content campaign is the best way to market your message to them. The best content isn’t only created by a brand, but also shares the opinions of others.
7. Privacy and Protection
Aside from data privacy and protection, email marketing will also be more secure. More secure emails will encourage the user to interact with the message.
In addition to encouraging interactions, they will also be more secure to share with others. For example, a brand’s newsletter may contain videos or pictures. These types of emails will be more personal, while others will be secure.
As a result, they will attract more subscribers. The goal is to keep them interested and engaged in the emails they send.
The future of email marketing is constantly evolving. In the next few years, the future of email marketing will focus on providing meaningful customer experiences and drawn-out marketing strategies.
Increasing the use of AI and chatbots will be a key part of customer support and lead generation. These technologies will continue to make email more personalized and will require more detailed data.
A brand will also need to pay close attention to metrics to ensure they’re getting the most out of their efforts.