Facebook is one of the most popular social media networks. This platform allows advertisers to track ROI and make adjustments based on results. It also offers the ability to analyze the cost per website purchase and lead, which is important to track if your ad campaign is working or not.
With the power to reach your target audience where they are, social media advertising is a great way to increase brand awareness and build your customer base. In addition, 49% of internet users are likely to buy a product or service that they see advertised on the platform.