12 Top Digital Marketing Methods

Article by:  John Granskou - SEO Digital Marketing Consultant

12 Top Digital Marketing Methods used by Businesses

Here are some Great Ways To Reach People With Digital Marketing There are many ways you can go about enhancing your website and getting the most from your current marketing campaigns to help your business sales.

We will discuss here 12 of the best digital marketing methods to increase your online sales. Keep reading below to uncover twelve of the top digital marketing methods to improve your sales. You can use any one or more of them to increase your sales as long as you implement them in a consistent way.

One of the most popular forms of digital marketing includes search engine optimization (SEO). Search engine optimization requires the use of various tactics and strategies. It generally revolves around the techniques used to rank highly in the major search engines.

There are several forms of SEO that marketers use to ensure that their site appears near the top of the search engine result pages (SERPs). Each SEO strategy has its own purpose, but there are some main categories that dominate the landscape of SEO: keyword research, pay per click, content optimization, link building and web optimization.

Search Engine Optimization is a great way to reach potential clients. Search Engine Marketing (SEM) includes a variety of methods to help marketers promote websites. Various types of digital marketing are used to help search engine marketers to reach potential customers. SEO uses a combination of search engine optimization techniques in order to improve the rank of a site in a search engine’s rankings.

More about Digital Marketing… This type of advertising has become very popular for Internet marketers, because it is affordable, reaches a large audience, and is effective.

  1. Website Analytics: The next strategy is to employ an effective analytics package. These packages are available from a variety of online service providers, who offer insight into various forms of digital marketing, and analytics that are specific to your industry. Marketers must learn how to track their campaigns and then use these findings to make changes that benefit their organization.
  2. Performance Anaytics:  Many forms of advertising include some form of analytics so that marketers can monitor where their advertisements are actually performing. Through analytics, digital marketers can learn which advertisements are working and which ones aren’t, allowing them to fine tune their campaigns accordingly.
  3. Keyword Research: Keyword research is essential for any type of SEO, because without this, there simply is no way to know if a keyword phrase is highly competitive or not. Marketers need to conduct research to determine what types of terms other businesses are targeting. In addition, they must also study the types of sites that are ranking well for those exact keywords. Without solid SEO or Pay-Per-Click (PPC) practices, it’s impossible to realize any sort of success in this area, as many search engines will penalize websites that use unprofessional practices such as spamming or black hat methods of SEO.
  4. Pay Per Click: PPC Business Promotion, when a business opens its doors there is no way to guarantee its success. That is why many businesses look for PPC Digital Marketing Companies to help them create successful online advertising campaigns that will bring in business. A PPC Campaign will let businesses display the latest products and services they offer to their potential customers. Businesses can choose to run a full-range of text ads in display ads advertising campaigns, which can reach a very targeted audience. The more digital marketing methods a business uses, the better chance it has of increasing sales and profits.
  5. Display Advertising: The value of display advertising can be almost immeasurable. Display advertising “formats” includes banners, billboards, TV ads, newspapers, magazines and even website banners. There are many different “types” of online display advertising like contextual advertising, pay-per-click, and mobile advertising. Each one of these digital marketing methods is used to target a specific geographic area, which can increase or decrease traffic based on where the advertisement is located.
  6. Index-able Content: The first of our top digital marketing methods is content marketing. If you don’t provide search engines index-able content then what do you expect them to rank you for? Content marketing is the practice of writing articles, blogs or web pages and then syndicating them to directories and social media. Many of these are free to use, and many more have modest costs associated with them. If you have a site that generates an abundance of traffic, it makes sense to add this method to help advertise your site. Keep in mind that you will need to be able to produce unique content that stands out from the rest of the crowd. Content Optimization refers to the process of making sure that users of a website can find information on what they’re searching for, without being too competitive. Various forms of digital marketing are centered around content optimization.
  7. Article Marketing: Articles is one of the top digital marketing methods used by content marketing agencies today. They work great for article marketing because people will often pick up articles at a very low cost. In many cases they may need to pay a writer to get their article syndicated to directories and Social Media. This will help to keep their cost down while still generating some traffic. Content marketing agencies will not just write your articles for you, but will also promote your content through social networking, SEO and paid advertising.
  8. Search Engine Optimization: An SEO analyst will optimize your site for major search engines such as Google, Yahoo and Bing. They will do all the tedious research on keyword relevancy, keyword competition and even spend time testing what different methods are working. The result of their work will be top digital marketing methods helping your website rank higher in the search engines. It is a complex process, but an SEO analyst has mastered the techniques of doing so.
  9. Local SEO: This strategy targets businesses in a specific geographic area. Many local SEO strategies include optimizing content for local use in addition to other search engine marketing methods. Most local SEO works by using Google My Business, Maps, and Pay-Per-Click campaigns to help increase website traffic within a certain geographical location. This strategy is best for businesses that can easily monitor and track their performance within a certain geographical area. Some local SEO strategies will even help small businesses within that same geographic area make more money by utilizing Google Places, Bing Places, local citations and onsite links.
  10. Video Marketing: Your video can be featured in the top digital marketing methods. If you are marketing an apartment for example, you want to have several videos because you want people to see inside your building and outside. It is important to optimize each video for the search engines and the social networks. An apartment video can also have high visibility on websites that display ads like a floor plan view.
  11. Backlink Acquisition: Link building is a form of digital marketing tactic used to generate inbound links to a website. These links are vital for reaching an audience because they ensure that users who reach your website are interested in what you have to offer. Search engines look favourably upon link exchanges, and organic links from related sites provide the best impact. By creating inbound links, marketers can improve the reach of their message and enjoy a boost in the search engine rankings.
  12. Affiliate Marketing: Affiliate Marketing is one of the oldest forms of SEM and it remains a popular choice for many advertisers. Affiliate marketing involves using outside people to promote your products or services in order to earn a commission for doing so. There are several types of affiliate marketing tactics used to earn money through these types of programs, including Pay Per Click (PPC), Pay Per Lead (PPL), Pay Per Sale (PS) or Cost Per Acquisition (CPA).

There are several forms of digital marketing you can leverage to increase your audience reach in any market. Leveraging multiple digital marketing venues will assist you to create a well rounded approach that will yield great results.

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Article by:  John Granskou - SEO Digital Marketing Consultant

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