Link Building for SEO Backlinks

Article by:  John Granskou - SEO Digital Marketing Consultant

Link building and SEO Backlinks, simply stated, is the procedure of receiving other sites to link back to your own site.

In the business of online marketing, link building is essential for search engine optimization and to increase your site’s popularity and relevance. All Internet marketers and online business owners should be extremely interested in building quality links to drive free referral traffic to their site and increase the authority of their website in the search engines. This is not a difficult task given the availability of internet marketing tools such as social networking, article marketing, blog marketing, and web 2.0 marketing. However, one of the more important aspects of building good links is how you position yourself as a credible source of information.

One of the best methods of link building is to build links with websites and authority sites within your niche. The easiest way to accomplish this is to make yourself an authority on a topic. If you are a skilled SEO Copywriter or can craft content that is informative and interesting enough to attract readers and build links, then you will find that it is relatively easy to build links and rank higher in search engines.

The most common method of link building is through link exchanges, however, I would not recommend this way as Google no longer counts link exchanges as credible backlinks. With link exchanges, you allow another website to utilize your anchor text to place the link on their website. Usually the person who is allowing you to use their anchor text provides a high-quality website with high search rankings in their field. In return, you provide your link to them, which enables both of you to benefit from the higher search rankings and the increased traffic.

Another method of internal link building is done through keyword research. Keyword research will give you a list of targeted keywords that your target audience is likely to be using to find products and information in your specific industry. With this list in hand, you can begin to develop an effective linking strategy based upon these keywords. You should start by conducting some basic keyword research, selecting several keywords related to your industry and creating keyword articles based upon those keywords that offer the highest quality content for your site.

When you build links in your site internally, you need to pay attention to how you use them to benefit your SEO efforts. For example, you may decide that it would be beneficial to create multiple links from each page of your site to various other webpages. Your goal for these links is to connect your “backlinks” to other relevant internal web pages. You should also keep in mind that some of these links may have poor quality and may be completely useless for the purpose of increasing your Page Rank.

You can also use link building strategies to promote your products and services on the Internet. However, you should make sure that you only choose reputable companies that can provide you with a wide range of high quality links. It is important that you only allow trusted individuals to post links on your behalf.

Link building and SEO Backlink Strategies is the vital aspects of getting your site in front of target audiences.

With so much competition on the Internet these days, it’s essential that you get your website noticed. In order to be noticed and to stay ahead of your competitors you need to have backlinks coming from the top websites. The more links you have coming in from the most popular websites on the Internet, the better off you will be.

There are a number of ways to find out who your competitors are, but the most reliable method is to perform a competitor backlink analysis. Competing against other well established websites with similar content is the easiest way to beat your competition and increase your page ranking. With this information you will be able to make further improvements to your website and your business. So what exactly is the most effective way to perform a competitor analysis?

I’m not going to give you a long list of words here, just a couple of important words and they represent the most effective SEO strategy in this article. The first of these words is the primary keyword. Your main keyword will act as the focal point for your entire SEO Backlink Strategies. You want to find a single keyword that receives traffic, is low in competition and has a good amount of search volume. This means you need to spend time researching and finding out the keywords that have the highest search volumes and have the lowest competition.

The second keyword is one of your competitor’s primary keywords. Use Google’s Keyword Research tool to find out the amount of searches done for each of your competitors keywords. In the URL analysis you can find the keywords that receive the most search traffic and those that receive the most backlinks. These keywords should also have low competition and be well established within your niche.


Once you have these keywords, you are ready to build your backlinks. The best way to do this is to submit to the largest directory that fits your niche. For example, if your market is dogs, then you would want to submit your content to Doggie Tail pages and EzineArticles. While there are a number of other directories that you can submit to, these two will serve as the foundation for your SEO Backlink Strategies. Remember, these backlinks are the only real link you will have with your competitors page one backlink.

Now that you have found the perfect keywords and placed them into an article directory, you need to make the necessary SEO Backlink Strategies. In order to get quality backlinks, you must place relevant anchor texts in the backlink text. Anchor text is simply the words you use in your webpage to direct your reader to the correct page. For example, if you are writing about dog training, you might want to place “Dog Training” as the title of your webpage. Then at the bottom of the page you could include “How To” articles with “How To Train Your Dog’s” as the anchor text.

After you have created your webpage and have placed the appropriate anchor text, you must find high-quality websites that have a relevant audience. One way to find these websites is to search Google for terms such as “dog training”, “dog training tips” and so on. Once you have found a few sites, you will need to create a blog within your website. This should be written to discuss all the topics you feel relates to dog training. If you find that the site has a high PR, then you should consider posting on that website.

After you have posted your new blog, you should then start building links by submitting your webpage to related high PR websites.

 

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    Article by:  John Granskou - SEO Digital Marketing Consultant

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