Keyword Research for SEO

Article by:  John Granskou - SEO Digital Marketing Consultant

3 Simple SEO Keyword Research Tips

  1. One of the most important parts of any successful SEO campaign involves SEO keyword research.
  2. Your SEO keywords are the key phrases and words in your article or website content that allow search engines to locate your site during queries by search engine users.
  3. A well optimized site “speaks the language” of its potential visitor base using SEO keywords that help link searchers to your website. In order to be ranked highly for those types of keywords, you need to invest the time and energy into finding them.

This SEO Keyword Research Article will also provide some simple advice to get you started on your keyword research adventure.

Seo Keyword Research TipsIf you have not already, you need to visit a search engine optimization expert who specializes in SEO keywords. You should be able to find plenty of such experts by conducting a simple search online. You should be able to identify at least one expert in your specific industry who charges a reasonable fee, and who will conduct a free keyword analysis for you. After you have identified at least one SEO expert, you should schedule an initial meeting to discuss your needs and your goals for optimizing your site. Your goal is to identify what keywords or key phrases you will use to optimize your website.

The primary goal of SEO keyword research is to identify highly searched keywords phrases or combinations of keywords that have proven to be highly effective. Generally, you want to choose the phrase or key phrase that you believe potential visitors would type into the search bar when performing a search for your product or service.

However, you should be aware that the phrase does not need to be the first or only phrase used. For example, if you are selling dog collars, you could list all the various types of dog collars available and include the phrase “dog collars” in the description of each listing.

SEO Keyword Research Services

An SEO expert will generally analyze your web pages and your overall site to determine which core phrases or groupings of phrases will be most effective. Generally, these suggestions will be based on the traffic analysis you have conducted and the current ranking of your pages. However, no two websites are alike.

In addition, the effectiveness of a single keyword will vary from company to company. Hence, the keyword research is not confined to a single keyword; however, rather a comprehensive analysis of the site and its content to determine the most successful core terms or phrases.

The purpose of this SEO keyword research is to identify those core or single-word phrases that will achieve the highest ranking for you. Once this has been determined, the optimization process begins. A qualified SEO consultant will optimize your pages or your web site based on the research provided. He or she will identify the correct or most likely ways to structure the page to achieve the best rankings for each of the selected keywords or key phrases.

The main purpose of an SEO consultant is to identify the right keywords or key phrases to rank for, while ensuring that the keyword will receive enough searches to achieve a high search volume.

However, many companies ignore the importance of optimization and the role it plays in their overall success as an online business. Proper SEO consultation and regular monitoring of the current competition can help an internet business maintain a high rank, which is imperative to their success.

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    Article by:  John Granskou - SEO Digital Marketing Consultant

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