Glossary of Terms – GetLeadsPlus.com
Welcome to our comprehensive glossary of lead generation and sales terminology. This resource will help you navigate industry jargon and better understand key concepts.
A/B Testing
A method of comparing two versions of a webpage, email, or other marketing asset to determine which one performs better. Also known as split testing.
Analytics
The systematic computational analysis of data or statistics to uncover patterns, correlations, and insights. Used extensively in digital marketing to track performance and optimize strategies.
B2B (Business to Business)
Refers to transactions or marketing efforts between two businesses rather than between a business and individual consumers.
B2C (Business to Consumer)
Refers to transactions or marketing efforts between a business and individual consumers.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Call to Action (CTA)
A prompt on a webpage, email, or advertisement that encourages the reader to take a specific action, such as “Buy Now,” “Sign Up,” or “Learn More.”
Click-Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is a commonly used metric to gauge the effectiveness of an online advertising campaign.
Conversion Rate
The percentage of visitors to a website who complete a desired goal (a conversion) out of the total number of visitors. This goal could be making a purchase, filling out a form, etc.
Cost Per Click (CPC)
The amount of money paid by an advertiser for each click on their advertisement. It is a common metric used in pay-per-click (PPC) advertising.
Customer Acquisition Cost (CAC)
The cost associated with convincing a customer to buy a product/service, including all marketing and sales expenses.
Customer Relationship Management (CRM)
A technology for managing all your company’s relationships and interactions with current and potential customers. It helps improve business relationships, streamline processes, and increase profitability.
Email Marketing
A form of direct marketing that uses email to promote a business’s products or services. It helps in developing relationships with customers or leads.
Funnel
A model describing the theoretical customer journey from the initial stage of awareness to the final stage of purchase. It typically includes stages like awareness, interest, consideration, and conversion.
Inbound Marketing
A strategy that focuses on attracting customers through relevant and helpful content and adding value at every stage in the customer’s buying journey.
Lead
A potential customer who has shown interest in a product or service in some way, shape, or form.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
Lead Magnet
A marketing term for a free item or service given away for the purpose of gathering contact details. Examples include free reports, eBooks, free trials, etc.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. It streamlines, automates, and measures marketing tasks and workflows.
Multichannel Marketing
The practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. – and enabling customers to take action in response, preferably to buy your product or service, using the channel of their choice.
Pay-Per-Click (PPC)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Return on Investment (ROI)
A measure of the profitability of an investment. It is calculated by dividing the net profit by the cost of the investment and is expressed as a percentage.
Search Engine Optimization (SEO)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Social Media Marketing (SMM)
The use of social media platforms and websites to promote a product or service.
Webinar
A seminar conducted over the internet. It can include a lecture, presentation, or workshop, and allows for interactive elements such as polling and Q&A sessions.
This glossary aims to provide clear definitions and explanations to help you better understand and navigate the world of lead generation and sales. If you have any additional terms you’d like to see included, feel free to reach out!