Best Email Marketing Software for Beginners (2025) – GoHighLevel vs. Competitors
By John Granskou – SEO Since 2001 – This post may contain affiliate links. See our affiliate disclosure for more.
HI I’m John Granskou and is my honor to bring you is review on the Best Email Marketing Software for your business and which one offers you the best ROI. As a digital marketer and SEO since 2001 I am always on the lookout for the most effective tools, I took a deep dive into this roundup of the best email marketing software. In this review, I’ll break down the key takeaways, highlight standout platforms, and share insights on which software might be the best fit for your business needs. Let’s get into it!
🚀 Key Takeaways
- GoHighLevel is the best all-in-one email marketing tool for beginners who want automation, lead generation, and CRM in one place.
- Simple & Beginner-Friendly: Drag-and-drop and pre-made templates that make it easy.
- Automation-Driven: Advanced workflows for email + SMS follow-ups increase conversions.
- More Than Just Email: Includes funnels, landing pages, CRM’s and don’ts.
- 14-Day Free Trial Available 👉 Try GoHighLevel Free and get SEO Tips Direct Course Free.
Also see 5 Reasons GoHighLevel Unlocks Your CRM Success
Why Email Marketing is Essential for Beginners
👉 Try GoHighLevel Free for 30 Days + Free SEO Tips Direct Course (bookmark this page)
If you’re new to digital marketing, email is your most powerful tool to build relationships, engage your audience, and drive sales.
✅ Email marketing has an average ROI of 4,200% ($42 return for every $1 spent).
✅ You own your email list – unlike social media, your reach won’t be affected by algorithm changes.
✅ Email automation lets you nurture leads & close sales on autopilot.
But to succeed, you need the right email marketing platform.
This guide compares the best email marketing software for beginners, so you can pick the best option for your business.
Best Email Marketing Software for Beginners (2025)
1. GoHighLevel – Best All-in-One Email & CRM Platform
🔥 Best For: Beginners, agencies, small businesses
💰 Pricing: Starts at $97/month (includes CRM, SMS, and automation)
⭐ Rating: 4.9/5
Why GoHighLevel Stands Out:
✅ All-in-One System – Replaces MailChimp, ActiveCampaign, and ClickFunnels
✅ Drag-and-Drop Email Builder – No coding needed, easy for beginners
✅ Email & SMS Automation – Automate follow-ups and nurture sequences
✅ Built-In CRM & Funnels – Manage leads, appointments, and sales pipelines
✅ Pre-Built Email Templates – Get started quickly with ready-made designs
✅ Best for Agencies – White-label options for reselling
👉 Start Your 30-Day Free Trial Today:
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2. MailChimp – Best for Simplicity
🔥 Best For: Bloggers, freelancers, small businesses
💰 Pricing: Free plan available, paid starts at $13/month
⭐ Rating: 4.3/5
✅ Pros:
✔️ Easy-to-use email builder
✔️ Free plan available (limited to 500 subscribers)
✔️ Integrates with eCommerce platforms
❌ Cons:
❌ Limited automation on the free plan
❌ Basic templates, not as advanced as GoHighLevel
3. ActiveCampaign – Best for Advanced Automation
🔥 Best For: eCommerce, digital marketers
💰 Pricing: Starts at $29/month
⭐ Rating: 4.6/5
✅ Pros:
✔️ Powerful automation & segmentation
✔️ Great deliverability rates
✔️ CRM & lead scoring features
❌ Cons:
❌ Steep learning curve for beginners
❌ Can get expensive as your list grows
4. ConvertKit – Best for Content Creators
🔥 Best For: Bloggers, content creators, course sellers
💰 Pricing: Free plan for up to 1,000 subscribers
⭐ Rating: 4.5/5
✅ Pros:
✔️ Simple and user-friendly
✔️ Great for content-driven businesses
✔️ Tag-based subscriber management
❌ Cons:
❌ Limited email design options
❌ No built-in CRM or funnel builder
GoHighLevel vs. Competitors – Side-by-Side
| Feature | GoHighLevel | MailChimp | ActiveCampaign | ConvertKit |
|---|---|---|---|---|
| Best For | Agencies & businesses | Beginners | Advanced automation | Bloggers & creators |
| Pricing | Starts at $97/mo | Free plan | Starts at $29/mo | Free plan |
| Automation | ✅ Advanced workflows | ❌ Basic | ✅ Powerful | ✅ Good |
| CRM & Funnels | ✅ Included | ❌ No | ✅ Yes | ❌ No |
| SMS Marketing | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Templates | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| White-Labeling | ✅ Yes | ❌ No | ❌ No | ❌ No |
👉 Want a full marketing automation system? Try GoHighLevel for Free!
Try GoHighLevel Free for 30 Days + Free SEO Tips Direct Course (bookmark this page)
Case Study: How One Agency Scaled with GoHighLevel
🚀 Case Study: From 0 to 500 Leads in 60 Days
📌 Client: Small Digital Marketing Agency
📌 Problem: Struggled with managing leads, follow-ups, and sales
📌 Solution: Switched from MailChimp to GoHighLevel
📌 Results:
- 500+ new leads captured in 60 days
- 20% higher email open rates
- Automated lead follow-ups with SMS & email sequences
👉 Want the same results?
Try GoHighLevel Free for 30 Days + Free SEO Tips Direct Course (bookmark this page)
FAQs:
Frequently Asked Questions on Best Email Marketing Platforms
1. What is the easiest email marketing software for beginners?
👉 GoHighLevel is one of the easiest because it includes pre-built templates, automation, and an intuitive interface.
2. Is email marketing still worth it in 2025?
👉 Yes! Email marketing still has an average ROI of 4,200% ($42 for every $1 spent).
3. Can I use GoHighLevel for free?
👉 Yes, GoHighLevel offers a 14-day free trial so you can test it before committing. Try it here.
4. What’s the best email marketing software for small businesses?
👉 GoHighLevel is great for small businesses because it includes CRM, automation, and SMS marketing all in one.
5. How do I improve my email open rates?
👉 Use strong subject lines, personalize your emails, and send at the right time (morning or lunch hours work best).
Final Verdict:
Which Email Marketing Tool is Best for Beginners?
If you’re serious about growing your business with email marketing, my top pick is:
✅ GoHighLevel – Best for businesses & agencies that need automation, CRM, and email tools in one platform.
✅ MailChimp – Good for simple email campaigns, but lacks automation.
✅ ActiveCampaign – Best for complex automation, but not beginner-friendly.
✅ ConvertKit – Best for bloggers & creators, but limited email templates.
👉 Try GoHighLevel Free for 30 Days + Free SEO Tips Direct Course (bookmark this page)
Also see 5 Reasons GoHighLevel Unlocks Your CRM Success
More on Email Marketing Email marketing – Wikipedia
